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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">socofpower</journal-id><journal-title-group><journal-title xml:lang="ru">Социология власти</journal-title><trans-title-group xml:lang="en"><trans-title>Sociology of Power</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2074-0492</issn><issn pub-type="epub">2413-144X</issn><publisher><publisher-name>The Russian Presidential Academy of National Economy and Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/2074-0492-2023-2-62-85</article-id><article-id custom-type="elpub" pub-id-type="custom">socofpower-99</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МАТЕРИАЛЬНАЯ СЕМИОТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MATERIAL SEMIOTICS</subject></subj-group></article-categories><title-group><article-title>Ассоциация «Я/магнит»: как люди с магнитными имплантами описывают свой новый опыт</article-title><trans-title-group xml:lang="en"><trans-title>“I/Magnet” Association: How Do People with Magnet Implants Signify Their New Experience</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8868-7489</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Быков</surname><given-names>Е. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Bykov</surname><given-names>E. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Быков Евгений Михайлович — независимый исследователь, Тбилиси; внештатный докторант НИУ ВШЭ</p><p>Тбилиси</p></bio><bio xml:lang="en"><p>Evgenii M. Bykov  — Independent researcher, Tbilisi; external doctoral candidate at HSE University</p><p>Tbilisi</p></bio><email xlink:type="simple">ebykov.here@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Независимый исследователь<country>Грузия</country></aff><aff xml:lang="en">Independent researcher<country>Georgia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>31</day><month>01</month><year>2025</year></pub-date><volume>35</volume><issue>2</issue><fpage>62</fpage><lpage>85</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Быков Е.М., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Быков Е.М.</copyright-holder><copyright-holder xml:lang="en">Bykov E.M.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://socofpower.ranepa.ru/jour/article/view/99">https://socofpower.ranepa.ru/jour/article/view/99</self-uri><abstract><p>На основе самоотчётов людей с магнитными имплантами в пальцах, я ищу ответ на два сопряжённых вопроса: «Как технологически модифицированные люди обозначают свой новый опыт?» и «Как именно мы, не-модифицированные читатели, способны помыслить этот опыт»? Ответ на первый вопрос я начинаю с рассмотрения биосемиотики: в ней исследуется укоренённость перцептивных знаков в морфологии организма. С одной стороны, магнит действительно становится частью телесной схемы человека, с другой — в отличие от большинства живых организмов, человек может произвольно варьировать знаки. Теоретическая экспликация отношения между знаками, человеческим телом и технологиями приводит меня к феноменологии восприятия М. Мерло-Понти, на основе работ которого Д. Айди провел феноменологический анализ 4 режимов технологической медиаций внутри корреляции «Я–Мир». Его схема была расширена П.-П. Вербиком, который добавил в этот список медиацию типа «киборг». Во второй части статьи я  применяю словарь материальной семиотики для анализа ассоциации «Я/магнит». Я разделяю цитаты МИ-агентов на несколько этапов существования рассматриваемой ассоциации: возникновение; взаимодействие с постоянными магнитами; взаимодействие с электромагнитными устройствами; обучение через других; актуальные неожиданные ассоциации; смыслообразование; новые риски разрушения ассоциаций; нормализация. В заключение я отвечаю на второй исходный вопрос о нашей (читателей) способности помыслить опыт жизни с магнитным имплантом. Я обращаясь к подходу «перцептивных знаковых систем» Л. Барсалоу, с помощью которого соотношу синестезию МИ-агентов и семиозис, преобразующий поле смысла для немодифицированного человека.</p></abstract><trans-abstract xml:lang="en"><p>Based on self-reports of people with magnet implants, I investigate a pair of correlational questions: “How do technologically modified humans signify their new experience?” and “How do we, non-modified readers, become able to conceive it?”. In answering the first question I start with biosemiotics. It considers signs being embedded in the morphology of an organism. On the one side, a magnet becomes a part of a human morphology and bodily schema; on the other — unlike most living organisms, humans can vary signs arbitrarily. I switch the theoretical exposition of the relation between signs, the human body, and technology to Merleau-Ponty’s phenomenology of perception, based on whose work Ihde conducted a phenomenological analysis of 4 regimes of technological mediations within the “I — World” correlation. His scheme was extended by Verbeek, who adds “cyborg relation” to the list. In the second part of the paper, I apply a vocabulary of material semiotics to the analysis of the “I/magnet” association. I separate quotes of MI-agents into several stages of existence of the association in question: emergence; interactions with constant magnets; interactions with electromagnetic devices; learning through others; actual non-expected associations; sense-formation; new risks of disruption of associations; normalization. I conclude with an attempt to answer 2nd initial question, about our (readers) conceivability by appealing to Barsalou’s “perceptual symbol systems” approach, with the help of which I correlate synesthesia of MI-agents and semiosis — which transforms the field of meaning for a non-modified person.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>технологическая модификация</kwd><kwd>магнитные импланты</kwd><kwd>семиозис</kwd><kwd>материальная семиотика</kwd><kwd>биосемиотика</kwd><kwd>феноменология технологий</kwd><kwd>интенциональность киборга</kwd><kwd>Айди</kwd></kwd-group><kwd-group xml:lang="en"><kwd>technological modification</kwd><kwd>magnet implants</kwd><kwd>semiosis</kwd><kwd>biosemiotics</kwd><kwd>material semiotics</kwd><kwd>phenomenology of technology</kwd><kwd>cyborg intentionality</kwd><kwd>Ihde</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Быков Е.М. 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