Ekaterina V. Shmeleva

Higher School of Economics, Moscow

Articles. Research

In this article we analyze mechanisms of city representation forming in New media on the example of social network Foursquare and «Local blogs» project of «Big city» magazine. For overcoming the existing in scientific discourse opposition of physical and virtual spheres we use the theory of city imaginary. We introduce the concept of «format» to compare two Moscow media-platforms and come to the conclusion about the relevance of some city description formats (consumer and discrete). Also we mark out alternatives for city media—either there should be the instance setting the language which project a city image and actions in the city, or there should be the strict format allowing polyphonic description of concrete localities.

Keywords: Foursquare, «Big city», city imaginary, New media, utopia «privatization», language, social network, mobility, place